New Balance of Power

Article Summary -- The People Formerly Known as the Audience

First, I must say that I enjoyed reading this well-written piece. The article talks about “the people formerly known as the audience" (1), whom not only decided to write on their own, but to broadcast using both voice and video online instead of regular media platforms.

 I agree with the author when saying “Think of passengers on your ship who got a boat of their own” (1) because the channels between the media creators and the consumers have changed, for example, several years ago the relationship was stable, in other words, very limited. Currently, the Internet drastically changed that, by creating different platforms and connecting different cultures to address different message, according to the article “broadcasting on your frequency” (1).

The author then explains how he doesn’t think that “the people have the power now, and the media lost theirs” (1) instead, he believes that there has been a “shift”, resulting in a new balance of power. Discussing this topic is very important, especially when bloggers and vloggers –VideoBloggers- are on the rise. And with that frequency, I strongly believe that it can have a huge impact on the world, hopefully, a positive one if done right. The controversial question remains, is it enough for a living? Or do bloggers and vloggers eventually need to seek a job in “the official media”? To answer that, I believe that if done correctly, with the appropriate time and effort, it can by very successful.  

Overall, great piece.

Work Cited:

Rosen, Jay. "The People Formerly Known as the Audience." (2006). Press Think. Web. 26 Nov. 2006.