The Perfect Presentation

Gar Reynolds
Best-selling Author, Speaker

Design

Top Ten Slide Tips

1. Keep it Simple
2. Limit bullet points & text
3. Limit transitions & builds (animation)
4. Use high-quality graphics
5. Have a visual theme, but avoid using PowerPoint templates
6. Use appropriate charts
7. Use color well
8. Choose your fonts well
9. Use video or audio
10. Spend time in the slide sorter

Deliver

Top Ten Delivery Tips

1. Show your passion
2. Start strong
3. Keep it short
4. Move away from the podium
5. Use a remote-control device
6. Remember the “B” key (if you press it the screen go blank)
7. Make good eye contact
8. Keep the lights on
9. Use a TV for small groups
10. At all times: courteous, gracious, & professional

Prepare

Organization & Preparation Tips

1. Start with the end in mind
2. Know your audience as well as possible
3. Content, content, content
4. Keep it simple
5. Outlining your content
6. Have a sound, clear structure
7. Dakara nani? (a Japanese saying that translates to so what?)
8. Can you pass the elevator test?
9. The art of storytelling
10. Confidence — How to get it

Apple Watch Outdoor Campaign

This blog includes examples of suggested ads fro the Apple Watch outdoor campaign. the campaign is suggested to take place in busy cities such as New York, Dubai, Tokyo, and or Shanghai.

Billboards

Building Ads

Bus Ads

Other Outdoors examples

Social Media Posts Examples: 

YouTube Video

 Promoted Tweet on Twitter

Sponsered Instagram Post

Snapchat 24 hours international story

Apple Watch Facebook Page

Apple Watch Buyer Persona

What is a Buyer Persona

Built from the real words of real buyers, a buyer persona tells you what prospective customers are thinking and doing as they weigh their options to address a problem that your company resolves. Much more than a one-dimensional profile of the people you need to influence, or a map of their journey, actionable buyer personas reveal insights about your buyers’ decisions — the specific attitudes, concerns and criteria that drive prospective customers to choose you, your competitor or the status quo.
A buyer persona is not merely a description of your buyer. As hundreds of our partners and customers can tell you, simply profiling your buyer results in too many personas and not nearly enough marketing guidance.

This Blog includes the Buyer Persona created for Apple Inc. using a facebook profile theme as a template.

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Apple Watch News Release

A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Typically, they are mailed, faxed, or e-mailed to assignment editors and journalists at newspapers, magazines, radio stations, online media, television stations or television networks.

This news release example was written to promote the Apple Watch.

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Press Contact                        Aseel Shawli                               FOR IMMEDIATE RELEASE 11/13/2015 Company                              Apple Inc.  
Phone Number                     (860) 876-5342 
E-mail                                  Shawli@Apple.com 
Website                               www.Apple.com   

Apple Watch Available To Try On 

Apple’s first entirely new product in five years  

Hartford, CT – November 13 -- Apple’s most personal and revolutionary device will be available in local Apple store for preview and for customers to try on Monday. Pre-orders are also available on Monday, November 16. Costumers in Saudi Arabia, US, UK, Emirates, and Japan can try on and experience Apple Watch at their local Apple stores. Customers can pre-order their Apple Watch through www.apple.com. 

“We are excited to welcome customers tomorrow and introduce them to Apple Watch, our most personal device yet,” said Angela Ahrendts, Apple’s senior vice president of Retail and Online Stores. “You'll be able to check in at hotels and open your room with the watch”. Starwood Hotels already announced in September that it would be working with Apple. “You can order food at chains like Panera Bread from your wrist. Third-party fitness apps will be compatible with the Apple Watch, which isn't too surprising given Apple's focus on health and fitness.” Said CEO Tim Cook to Finance Yahoo. 


Pricing 
                     Apple Watch is available in three collections:  
                    Apple Watch Sport, $349 (US) to $399 (US)  
                   Apple Watch, $549 (US) to $1,099 (US) 
                   Apple Watch Edition rose or yellow 18-karat gold alloys starting at $10,000 (US).  



For more information about the Apple Watch store availability visit locate.apple.com. Apple Watch is compatible with iPhone 5, 5c, 5s, 6 or 6 Plus running iOS 8.2 or later.